Ares Interactive is seeking an experienced Director, User Acquisition to join us in building and scaling fun, innovative mobile games. This role will own the strategy and execution of player growth initiatives for one or more of our live game titles, managing campaigns across major performance marketing channels such as AppLovin, Google Ads, Moloco, Meta, TikTok and Rewarded channels. You’ll drive acquisition through media planning, creative strategy, campaign optimization, and advanced performance analysis.
The ideal candidate combines strategic vision with hands-on expertise, thrives in smaller, collaborative teams, and has a forward-thinking approach to integrating AI and automation to scale acquisition and maximize ROI.
Location: Remote - North American Time Zones preferred
Who We Are
Established in 2024, Ares Interactive is a privately held company founded by former Glu Mobile CEO Niccolo De Masi and other successful gaming industry veterans from Glu Mobile, Kabam, GREE, and Scopely. We are driven by a spirit of quick experimentation across multiple genres to discover the next big hit.
Ares Interactive wants to expand our team, and we believe nothing is more important than great people. We work hard and support one another with respect so they can do their best work.
Responsibilities
- Lead user acquisition strategy for a portfolio of mobile games, defining objectives, UA-related KPIs, and high-level media plans.
- Drive cross-functional alignment with studios, product, analytics, and creative teams to optimize acquisition, retention, and monetization strategies.
- Own multi-million-dollar UA budgets, providing strategic guidance for allocation, pacing, and ROI optimization across campaigns.
- Partner with Analytics to define and implement data-driven insights and predictive models, leveraging AI to automate reporting, and optimize bidding, targeting, and creative performance.
- Champion automation and AI integration across UA workflows, identifying opportunities for automation, and advanced analysis.
- Develop and maintain dashboards and reporting tools to communicate performance trends, opportunities, and recommendations to leadership.
- Stay ahead of industry trends and platform innovations, proactively testing new channels, campaign types, and AI-driven solutions.
- Mentor and grow UA team members, fostering a culture of experimentation, continuous learning, and AI-forward thinking.
- Take ownership of high-impact initiatives, prioritizing strategically and executing efficiently in a fast-moving, collaborative environment.
Requirements & Background
- 7–10+ years of experience in user acquisition or performance marketing, ideally in mobile gaming or apps, with progressive leadership responsibility.
- Proven expertise managing multi-million-dollar campaigns across AppLovin, Google Ads (UAC), Meta, TikTok, and other performance channels.
- Strong proficiency in data analysis and modeling with Google Sheets/Excel; experience with Looker, Tableau, or similar BI tools.
- Hands-on experience with creative testing and optimization, including collaboration with internal/external creative teams.
- Deep understanding of UA metrics (CPI, ROAS, LTV, retention, ARPU) and how to influence them strategically across platforms.
- Experience leveraging AI, automation, and machine learning in campaign optimization, bidding strategies, and reporting.
- Strong leadership, communication, and presentation skills—able to influence stakeholders across multiple teams.
- Familiarity with budget pacing, forecasting, and optimization cycles.
- Experience with MMPs (e.g., Adjust, AppsFlyer, Singular) and attribution methodologies.
- Bonus: Experience developing scripts, macros, or AI tools to streamline UA workflows.
Perks & Benefits
- Flexible time off policy with unlimited PTO
- Comprehensive health, dental, and vision coverage
- 401K/RRSP
- Remote-friendly with support for home office set up
- Company Holidays including office closure between Christmas and New Year
- Collaborative, data-driven, and fun culture where your work makes an impact
Does this sound like a fit? Apply below today!
Ares Interactive is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other characteristic protected by law. We are committed to building a diverse and inclusive team and encourage individuals from all backgrounds to apply.